ApocalypseReview.org is the fulcrum of an ecosystem (echo chamber?) of political parody sites which include:
- SurrealClear Politics.com
- The Shill
The idea is to create a multi-dimensional parody. A story on AR (a parody of fivethirtyeight.com will respond to a story on a AmericansForPlutocracy.org (a parody of the think-tank Americans for Prosperity) which references a comment on BrainFart.us, which refers back to the original story at AR. The structure of echo-chamber media gets parodied, as well as its content.
The business model is more portfolio than media empire (though the jokes would certainly be tighter if we could afford to hire an editor or two). What we hope to showcase are real-time analytics with massive data-sets, automated web-site creation, and general web-design skills.
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The Apocalypse Review was first conceived of in 1990, which at that time was the hottest year of the Anthropocene. The original idea was to create an Utne Reader style compendium of research, anecdotes and art-work related to humans’ annihilation of our planet. This spirit of nihilism has certainly been justified: in the 29 years since the first discussions about this project, 23 years have have exceeded 1990’s heat record, the majority of the Earth’s wildlife has been killed because of habitat destruction, our oceans are loosing oxygen at a catastrophic rate and entire food chains have become contaminated with plastic. Worse, the will to act in the United States has actually declined because of pernicious misinformation campaigns, and the resistance of fossil-fuel industry shills like Senators Marco Rubio, Ted Cruz and Jim Inhofe to constructive change.